When Squisha, an energetic green alien, comes to encourage kids to brush their teeth at night, a whole lot of fun and dancing ensue.

I directed this for Colgate International and agency VMLY&R New York. The BlackGinger team took existing 2d Colgate characters and transformed them into a cast of super cute 3d performers.

We worked with a choreographer to develop a dance sequence to go with the catchy Smile O'Clock song. This was then used for supporting social media executions to strengthen the campaign and engage the young target audience. We created a world for them to live in, some cute pets and an extraterrestrial Squishamobile. There is a blend of motion capture and key frame animation which was super fun to explore with toony characters.

BlackGinger

Director - Marco Raposo de Barbosa

Producer - Leigh Human

VFX/CG Supervisor - Angelo Beceiro Collinicos

Editor - Stephanie Traut

Choreography: Shameelah Kinnear

VMLY&R New York - WPP | Redfuse

Redfuse Producer - Kurt Kirchner

Redfuse CCO - Fred Saldanha

Y&R VML Creative Director - Liesel Tiemesmann

Y&R VML - Senior Copy Writer - Kelita-Ria Ganesh

Sound and Music - Mophonics